AAF - North Central Indiana

Press Contacts:
President: Michelle Kreinbrook
Unity Healthcare
Mkreinbrook@unityhc.com
765-446-5228

President-Elect
Patrick Nycz
Indiana Design Consortium, Inc.
patrick@idc-marketing.com
423-5469 x111

Mailing Address:
AAF - North Central Indiana
PO Box 341
Lafayette, IN 47902

Who are we?
The AAF-North Central Indiana is an affiliate with the American Advertising Federation (AAF). AAF-NCI is an active Member of this national Federation through participation and payment of dues and assessments. We are located in District 6.

The AAF-North Central Indiana or, AAF-NCI, is the name of this Federation. Group formally known as The Ad Club; Association of Marketing Professionals (AMP); Association of Advertising and Marketing Professionals (AAMP);AAF-North Central Indiana (NCAdFed). The AMP club was founded in 1990 by Janet Nees, with the help of Arvid Olsen. AAF-NCI has been awarded the National Club of the year in 2007 and 2008. They have also been represented by the National Club Presidents of the Year by Allison Meadows and David Huhnke, respectively. We have approximately 90 members.

Membership: 2010 Membership dues options: Regular membership packages:

Employees 1 through 3
$85 per person ($75 if postmarked by December 18, 2009)

Employees 4 through 7
$75 per person ($65 if postmarked by December 18, 2009)

Additional Employees
$70 per person ($60 if postmarked by December 18, 2009)

Student - $20 ($10 if postmarked by December 18, 2009)

OPTIONAL: Pre-pay meal package (7 meals) $100 per person

About AAF:

A Brief History of the AAF
In 1987, annual National Conference of the American Advertising Federation (AAF) was scheduled in Orlando, Florida. A few months prior to the convention, the state of Florida passed a tax on advertising. AAF had a choice: move the convention, or march on Florida.

Hundreds of AAF volunteers rallied during the convention and worked untiringly afterward to encourage Florida's legislators to rescind the ad tax. The march during the National AAF Convention was covered by national network news. Our voice as an industry was heard throughout the nation both during and following the convention. Before the conclusion of that year, the Florida legislature rescinded the tax on advertising.

While the first state to actually have to fight to rescind a tax on advertising was not located within the 6^th District, we consider the event a very important part of our history. As an association, our professional network - the 6th District, which served the interest of advertising in the three-state area of Illinois, Indiana and Michigan - feared the potential domino effect. If Florida was successful, our states' legislators might choose to follow. We felt a professional obligation to help educate legislators as well as the public as to the negative economic impact of an ad tax.

Founded on the principle of promoting and perpetuating high advertising standards, the American Advertising Federation (AAF) is intended to provide national leadership on issues involving and affecting advertising so as to advance and protect the industry.

By the turn of the 19th century, advertising had been recognized as an important and viable means of communication. The industrial movement gave rise to the need for product and service promotion, and with this, the advertising profession was established. As the profession grew into an industry, practitioners became concerned with assuring high business standards. Then, as now, advertising professionals identified the need to join together to protect and promote their trade.

This idea led to the organization of professional advertising clubs founded on the principle of upholding high industry standards. Across the country, advertising professionals formed local organizations to achieve this objective.

By 1904, these local advertising clubs realized that to be effective they should join together. Accordingly, the local clubs in the West formed the Pacific Coast Advertising Men's Association. A year later, the East Coast clubs organized into the National Federation of Advertising Clubs. These two regional groups evolved to become the Advertising Association of the West (AAW) and the Advertising Federation of America (AFA).

Both associations worked to raise the standards of advertising through education and self-regulation. In the east, the AFA organized a national vigilance committee in 1911 and launched the "truth in advertising" movement, the forerunner to Better Business Bureaus. The AAW became involved in this movement a year later.

For many years the AAW and the AFA operated independently to represent industry interests. After World War II, however, the east and west were brought closer together through the advent of commercial air travel and advances in telecommunications. Accordingly, it became increasingly necessary for the AFA and AAW to coordinate activities and positions, particularly in dealing with the federal government.

For several years the AFA and AAW worked cooperatively to promote and protect industry interests as pressure toward merger mounted. In 1962, a joint convention was held and a commission was formed to discuss the issue of merger. Five years later, in February 1967, the Advertising Federation of America and the Advertising Association of the West joined forces, creating the unifying voice for advertising....

THE AMERICAN ADVERTISING FEDERATION
Today, the American Advertising Federation (AAF) represents some 50,000 advertising men and women in all industry segments. Members join together to achieve a common mission.

As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washington, D.C, is the trade association that represents over 50,000 professionals in the advertising industry. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.

The AAF's objectives are accomplished by the following initiatives:

• Advertising Hall of Fame
• Advertising Hall of Achievement
• ADDY® Awards
• AAF National Conference
• Government Affairs Conference
• Great Brands Campaign
• Most Promising Minority Students Program
• Mosaic Awards
• Multicultural Resources Expo
• NSAC: College World Series of Advertising
• AAF Principles & Recommended Practices for Effective Advertising in the American Multicultural Marketplace

The AAF Structure
AAF local ad clubs are categorized by geographic location and membership size. These categories help to ensure that all local members are well- represented by delegates to AAF's national board of directors. AAF local associations are categorized by size as follows: Division I - 500+ members Division II - 250 to 499 members Division III - 100 to 249 members Division IV - under 100 members Division V - Ad 2 Clubs (regardless of membership size) Each division is represented by a delegate to the AAF national board of directors. Through these delegates, local ad clubs have a voice in national policy and decisions. Regions Each AAF ad club falls within one of three geographic regions: Western, Central or Eastern. Each region collectively elects a regional chair to serve on the AAF board of directors. The regional chair represents the concerns of all the clubs and federations in his or her region.

Located in the Central Region, the 6th District is one of AAF's largest districts in terms of membership. The 6th District encompasses three states - Illinois, Indiana and Michigan - with 13 advertising clubs and federations representing more than 5,000 advertising professionals.

AAF Districts
The AAF map is then further broken down into 15 multi-state districts.

District 1 = Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut
District 2 = New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia
District 3 = Virginia, North Carolina, South Carolina
District 4 = Florida, U.S. Virgin Islands, Puerto Rico
District 5 = Ohio, West Virginia, Kentucky
District 6 = Illinois, Indiana, Michigan
District 7 = Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana
District 8 = North Dakota, South Dakota, Minnesota, Wisconsin
District 9 = Nebraska, Kansas, Iowa, Missouri
District 10 = Texas, Oklahoma, Arkansas, Northwest Louisiana
District 11 = Washington, Oregon, Idaho, Montana, Alaska
District 12 = Wyoming, Colorado, Utah, Arizona, New Mexico
District 13 = Hawaii
District 14 = Northern California, Northern Nevada
District 15 = Southern California, Southern Nevada

Each district elects a district governor to serve on the AAF Council of Governors (COG). Members of the COG also serve on the AAF board of directors, representing the interests and concerns of local ad club members.

As a member of a local advertising club, members are affiliated with the American Advertising Federation (AAF) and have an even more powerful voice and influence in their local business communities. Each local ad club is part of AAF's network comprising 50,000 professionals in all corners of the United States.

Mission Statement
The AAF-North Central Indiana exists to provide support and assistance to advertising, marketing and communications professionals by providing professional development through educational speakers and networking opportunities at monthly meetings and other special functions, while increasing recognition for the advertising industry and giving back to the local community.

Months of Operations
The annual Membership year for AAF-NCI shall run from January 1 to December 31. Monthly meetings in July and August will consist of a Diversity Breakfast and Government Relations Breakfast respectively.

Become a Sponsor
Promote your company while supporting the club's annual programming-choose from top-notch networking events, professional development luncheons featuring nationally-known speakers, community outreach events and social functions.

$500 Gold-level Programming Sponsorship provides sponsor with all the benefits of a Silver-level sponsor plus:

• company logo substituted for company name on all advertising and event PowerPoints (180x150 pixel graphic on AAF-NCmember name/address labels provided for one direct-mail opportunityI Web site; 75x75 pixel graphic on emails)

$250 Silver-level Programming Sponsorship provides sponsor with:

• company name/link displayed on AAF-NCI Web site
• company name/link displayed on emails to club members
• company name displayed in PowerPoint before every event
• company name displayed on event table tents
• company information on event table tops (once per year)
• opportunity to provide door prizes at events

$100 Bronze-level Programming Sponsorship provides sponsor with:

• company name displayed on AAF-NCI Web site

ADDY Awards Sponsorship
Our ADDY awards represent the most important night in advertising for greater Lafayette. By sponsoring the ADDYs, your company can build its own brand while supporting the true spirit of creative advertising excellence in the local community.

$2,500 Platinum-level ADDY Sponsorship provides sponsor with all the benefits of Gold- and Silver-level sponsors plus:

• animated company logo displayed on pre-event slideshow
• company logo on all printed and electronic materials associated with event
• table at event for 8 attendees (*for cash sponsorships only)

$1,000 Gold-level ADDY Sponsorship provides sponsor with all the benefits of a Silver-level sponsor plus:

• preferred seating at event
• prominent mention in program
• company logo displayed on event invites and event banners
• company logo/link displayed on AAF-NCI Web site

$500 Silver-level ADDY Sponsorship provides sponsor with:

• verbal "thank you" at event
• mention in program
• company logo displayed on table signs at event
• company name displayed on AAF-NCI ADDY Web site

$250 Bronze-level ADDY® Sponsorship provides sponsor with:

• company name displayed on AAF-NCI ADDY Web site