Kerry G. Oslund, VP of Digital Media at Schurz Communications, joins AAF-NCI to engage members and guests in a lively conversation about the hottest, fastest growing, segment of digital media: Mobile.  Just when many of us are starting to get our arms around digital marketing to desktop computers/browsers, a seismic disruption is happening because of mobile devices. 

Oslund says, a six-time television Emmy winner who shifted his professional efforts toward digital media a decade ago,  says "Ask yourself--what  is the first screen you look at when you get up in the morning?  If you're like more than half of America, it's the screen on a mobile device.  While once described as the third screen, squarely behind my beloved television and desktop, mobile is now --arguably-- the first screen.

As consumers shift to mobile, so are both national and local marketing efforts.  Schurz Communications will share with you the data it shares with its own media companies across the USA, as well as some of the secrets behind successful early mobile marketing efforts.  Find out:

• The latest data on the overall speed & trajectory of mobile and mobile marketing
• The latest data on local mobile marketing efforts and spends
• Insider data on the enormous growth at Schurz Communications of mobile audiences and products to new products, like the UK Basketball Catalist app, to serve local advertisers and marketers
• Intro to Mobile BEATS: Mobile Browser, Mobile Email, Mobile Apps, Mobile Text and Mobile Social (a sure-fire way to approach your mobile marketing strategies)
• What's next in Mobile--a peek into the future