AAF - North Central Indiana

What Do the Cows Say? Why is it that we are so inspired by bovines with a hatred of their barnyard brethren? Get to know the ins and outs of the award-winning cow campaign, including the evolution of Chick-Fil-A's advertising philosophy, from Chuck Bradford, a Chick-fil-A insider and mastermind. Hear how a simple, yet brilliant campaign helped the company grow to Top Chef level $2.5 billion a year restaurant chain and get a better insight into the importance of an organization's relationship with their agency. You'll be surprised at what you can learn from a cow.

About the Speaker

Bradford is the Manager, Market-Level Marketing at Chick-fil-A, Inc. where he works with restaurant franchisees in the top 20 markets to increase brand awareness. Prior to joining Chick-fil-A, Chuck was a professional speaker and performance consultant. He was the president of Acuity, Inc., a consulting practice he founded in 1995. During that time, he successfully provided presentations or performance consulting services for more than 250 organizations including many Fortune 500 companies. His client list included Coke, State Farm Insurance, Intel, Kraft Foods, and Motorola.