AAF - North Central Indiana

In this fun and interactive presentation, Dewayne A. Moffitt, Executive Director of the Hanna Community Center, will discuss ways to reach the minority consumer with a focus on the ethnic groups of Greater Lafayette. He will highlight key initiatives to begin the process of making your business or product known to the minorities you are targeting. His talk will address:

• Defining Minority, Stereotypes, Professional Prejudices and Discrimination.
• Understanding the Minority Consumer.
• Positioning your business to be visible to the Minority Communities.
• Building relationships with the Minority Consumer.
• Developing strategies to capture the Minority Consumers' business.

Agenda

7:30 am - 8:00 am ~ Free Continental Breakfast
8:00 am - 9:00 am ~ Program

This program is FREE and sponsored by Unity Healthcare and AAF-NCI