AAF - North Central Indiana

Although the first wave of baby boomers turned 60 in 2006, they are a viable, dynamic consumer group that will continue to evolve for many years to come - requiring boomer-targeted marketing strategies to be equally dynamic and insightful. Weigelt uses his expertise answer "what's next" in boomer marketing. He'll examine the latest trends and movements shaping the future of boomer marketing and teach us how to build value and get results on the latest digital marketing strategies to reach baby boomers. Representing the only Internet marketing agency in the U.S. focused on the 50-plus markets.

About the Speaker

David Weigelt is Marketing Strategist and Partner of Immersion Active. After attending Western Maryland College (now McDaniel College), David began his career at a creative services consultancy, where his roles ranged from managing the service bureau to consulting with local designers and marketers. He then moved on to the world's largest aviation association, Aircraft Owners and Pilots Association (AOPA), as their senior designer. While at AOPA, David was instrumental in the association's transition from a CompuServe bulletin board to a 30,000 page website and was responsible for development of their foundation's award winning e-learning platform. During this time, David became an adjunct instructor at Frederick Community College, where he taught various courses in marketing, design, and the Internet. Seeing that the Web offered an opportunity to create an even more relevant means of communication between individuals and companies, David, in concert with partner Jonathan Boehman, launched Immersion Active in 1998.

Since co-founding Immersion Active, David's primary responsibility has been within the marketing strategy and business development arenas. He is responsible for working with prospective clients to help them define their needs and goals, as well providing them with insight into ways to leverage digital media in their strategic marketing initiatives. In addition to his work at Immersion Active, David serves on the board of the local American Advertising Federation ad club and is an adjunct professor at McDaniel College. He co-authored dotBoom with Boehman.